Podcast 080 – What’s Behind the Yellow Sign?


Many have asked "What's Behind the Yellow Sign?" But have you ever wondered who the person is that is responsible for marketing all things related to that yellow sign?

We are delighted to welcome Whitney Scott to our program this week. Whitney is responsible for all brand and marketing activities for Kampgrounds of America, Inc, including marketing technology, digital media, loyalty program and international marketing. She oversees a multi million-dollar budget and planning activities. For long-term marketing strategy and vision, builds brand awareness with support and lead marketing teams. She also manages brand relations and partnership agreements.

One of most consumer important items generated by KOA is the North American Camping Report, an extensive review of today's campers. Even more amazing is the fact that they share the critical information in this report with everyone in the RV and Outdoor Hospitality industries at no charge. Join us for an interesting and fun discussion.

Check out this episode!

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