NERVDA recently launched a new service for their dealers and members, and it was a huge success on the first weekend when John DiPietro visited Major’s RV Service Center in Bourne, MA and Long View RV in Windsor Locks, CT during their Columbus Day promotions.
Modeled after onsite radio and television appearances that we have all seen at car dealers, restaurants and other consumer events, DiPietro spends three hours at the NERVDA members company doing Facebook Live videos throughout the event. In the first two visits, he was able to produce 6 to 7 videos, usually on the hour and half-hour. John is a New England radio and television personality, in addition to his work as a sales and marketing consultant and owner of a media marketing company that produces aerial photography and drone video. DiPietro is a frequent substitute guest for Jordan Levy on WTAG (AM, FM and iHeartRadio). Levy is the former Mayor of Worcester, MA.
John has also had his own television shows on Worcester and Springfield television stations and enjoys interacting with people in these business settings. Being an active RVer for decades, he also knows how to make consumers and dealer personnel very comfortable during the impromptu videos he does live during the Onsite-Online promotions.
The very first promotional visit was at Major’s RV Service Center during their Fall Spectacular Savings Sale. Videos included interviews with staff members and suppliers onsite to help out with this annual sales event. Here’s one interview John did with Jeff Slater, the familiar face customers look for when they have questions on anything in the huge parts and accessories store.
The videos from this Facebook Live Onsite-Online promotion can be viewed on the Major’s RV Video Gallery page on the NERVDA consumer website. DiPietro also visited Long View RV during their Columbus Day sales event. Founded by Fran and Shirley Roberts in 1959, Long View RV is one of the oldest family-owned RV dealerships in New England. This video showcases multiple generations of the Roberts family involved in running the dealership, now headed by Frank Roberts.
Customers, Facebook fans, and the staffs at Major’s RV and Long View enjoyed being part of the launch of this new NERVDA benefit for our dealers. Our fans really enjoyed the opportunity to learn more about these two members through several videos in a short period of time. We will be expanding this program and providing more Onsite-Online visits in the weeks ahead and will be incorporating a greater video presence and dealer interviews as we lead up to the Boston RV & Camping Expo, January 12-15, at the Boston Convention & Exhibition Center. Be sure to watch for them on the NERVDA Facebook page.
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